Concepts & Ideas

book & ebook


ideas and past work


Idea: A pink lung-shaped eraser will be given to kids. When used to erase their ‘mistakes’ the eraser (lung) will turn black and begin to break down. This will be a visual reminder that smoking is a mistake that can never be erased.



D&AD Student Award Winner


Idea: Ads placed in magazines that you can interact with. The green grass on the top of the page would be perforated to resemble perfectly cut grass. The wood splitter page would be glued slightly to simulate wood being easily split apart.



Idea: Find what you’re looking for. A very simplified ‘where’s Waldo’ spread.